Zoku Sushi was early to the trend of digital kitchens, and needed an e-commerce experience that paralleled best-in-class food delivery platforms. In a few weeks we delivered a cohesive, end-to-end responsive design for Zoku’s web development team.
Zoku offers over 15 different types of nigiri, sushi and sashimi. There was an opportunity to highlight these differences in a way that felt novel and helped customers navigate options easily. Rather than plate a whole tray of sushi, or seeing the same 6 items in a roll, we decided to focus on just one unit.
Freshness was a core brand value — the fish was delivered each day, from various fresh-water ports from around the world. We captured this with a split flap display akin to old airport and train station terminals.