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Partnering with Troy Aikman on a new beer brand

Site UI/UX Design
Shopify Development

Troy Aikman and team came to Forge to bring their new beer brand to life.

With a new brand and elite packaging in hand, Eight was looking for a partner to craft a digital experience that would serve as a touchpoint to educate consumers on what it means to brew a world-class light beer.

We wanted the site to showcase the quality of the process, thoughtfulness of the ingredients, and rallying cry for what the brand stands for. We had strong imagery and video to work with, so we showcased these in full-width, immersive designs.

Eight was set to tease the launch and roll-out of their beer across Texas, so we designed a countdown timer that would build anticipation and capture interest.

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